Netflix's password-sharing crackdown has been a huge success.
New data from Antenna shows a big spike in new subscribers in May, June, and July.
AdvertisementAdvertisementThis could come as unwelcome news, but it's becoming clear that Netflix's password-sharing crackdown has been a resounding success.
In Antenna's new research, the firm also found enthusiasm among new subscribers for Netflix's cheaper ad-supported tier, which costs $7 per month.
It seems that Netflix's two biggest recent changes, its ad tier and password-sharing crackdown, are both paying off in a major way for the streaming service.
Persons:
wouldn't, Doug Anmuth, Insider's Matthew Fox, Anmuth
Organizations:
Netflix